01
Growth
Revenue systems, marketplace economics, media and lead-gen performance, AI-enabled acquisition. The operating system that turns spend into predictable, compounding growth — not another strategy deck.
Fractional Growth · Operations · Business Development
Senior operators, assembled around your growth stage.
We're a collective of fractional growth, operations, and business development executives built for InsurTech, insurance carriers, and marketplace companies navigating their next stage of growth. We install the operating system, ship the roadmap, and stay in the room until it's working.
Book a working sessionNow booking founding engagements for 2026
Not sure where to start? Take the 2-minute diagnostic20+
Years in insurance distribution & performance media
4
Companies founded
2
Agencies built and sold
$250K → $10M
Seed to revenue in 36 months
Not Sure Where To Start?
Answer six questions. Get your operating scorecard.
A short, guided diagnostic that maps your priorities across Growth, Operations, Business Development, and Media & Partner Performance — and points you to the right starting engagement. Takes about two minutes.
Find your starting pointWhere Most Engagements Start
Buying calls or leads? Start with Media & Partner Performance.
A focused engagement for carriers and agencies without deep media-buying expertise in house — partner scoring, CAC/LTV economics, and reporting built for both your media partners and your internal stakeholders. Faster to start than a full fractional engagement, and often the first step toward one.
See how it worksThe DisciplinesThree disciplines.
Three disciplines.
One accountable operator per engagement.
Most fractional practices specialize in one lane. We're built around the three insurance and marketplace companies actually need together — and we bring in the right operator for whichever one your engagement calls for.
02
Operations
Commercial cadence, scorecards, QBRs, partner tiering, org design. The rhythm and infrastructure that make growth repeatable instead of heroic.
03
Business Development
Carrier and MGA partnerships, aggregator relationships, channel development. Deal-making informed by having sat on every side of the table — carrier, agency, and marketplace.
The Collective
Built as a collective, not a solo practice.
The Fractional Collective is a network of senior operators — currently anchored by founding operator Marc Berry — built around a shared thesis: growth in InsurTech is a systems problem, not a headcount problem. We're building out additional capacity across Operations and Business Development. When an engagement calls for a specific discipline, we bring in the right operator rather than stretching one generalist across everything a company needs. If you're a senior growth, operations, or business development executive with insurance or InsurTech experience considering fractional work, we'd like to talk.
Founding OperatorMarc Berry
Marc Berry
Fractional Growth Executive
Marc Berry has been the carrier, the agency, the marketplace, and the AI systems builder — the same operator, in every seat. 20+ years across P&C, Medicare Advantage, marketplace lead generation, and AI-enabled commercial operations.
Working TogetherA thirty-minute call.
A thirty-minute call.
No deck required.
If you're weighing a growth hire, a repositioning, or an AI roadmap — and you want an operator who's been the carrier, the agency, and the marketplace — send a note.